Saxum Capital - from identity to corporate website development for a Swiss financial company

We are often approached by clients with a long history of work in their niche, who have had high business performance for a long time due to their proven reputation in the market, a base of existing regular customers and word of mouth. But even they hit the ceiling of their growth while young competitors started to emerge and attract some of the potential customers through their Internet presence.

One such illustrative case is that of Saxum Capital, a Swiss financial company offering personalized asset management services. Before meeting our agency, Saxum Capital was invisible in the digital world, although it had successfully provided quality service and proven itself as a reliable partner for dozens of clients.

Task

Saxum Capital reached out to us with a request to create a digital business card of the company, which would help to reach new target audiences of potential customers, become a high-quality and clear presentation of services and help to grow and achieve new business goals.

Since Saxum Capital did not have a visual concept of its presence on the Internet before, our task was not only to develop a corporate website, but also to create an identity for the company that would reproduce and natively convey the mission, values and strengths of the company.

Implementation

The niche of finance, capital and investment management is quite complex, so we decided to pack a large amount of information into dynamic units opening for the user in a logical sequence. This solution was one of the best, because the human brain automatically blocks the perception of a long text canvas. Instead, the storytelling format greatly simplifies the assimilation of information. The units are constructed in such a way that a person seems to open new cards of the game one by one and can concentrate on small text blocks.

Outcome

We managed to create a simple, but at the same time attractive, informative and practical website that is in line with the strategic approach of Saxum Capital - experience combined with the desire for innovation.