Website is an investment

Corporate site creation for developers company Imperium Investment.

Task

We were approached by an English development company with 20 years of experience in the domestic market and a strong reputation. Their next goal was to expand their business to Cyprus and conquer new horizons. They already had a few projects, a mission, and a position in Cyprus. Our task was to develop a market entry strategy and build a brand, which is especially important for a company that focuses on constructing, selling, and renting VIP category projects. Our aim was to leverage the company's strengths and differentiate it from competitors who have already established a strong presence in the market.

Idea

Before building the brand's positioning, we conducted extensive market and competitor research. We defined the key positioning as a family company that builds every project as if it were their own, using the best quality materials, innovative technologies, and incorporating English and global real estate expertise into the Cyprus market.

Decision

We designed a website that seamlessly blends modern aesthetics with the reliability of English classics, featuring a stylish and user-friendly interface. Upon entering the website, users are immediately presented with the main advantages of investing in Cyprus real estate through captivating photos, videos, and emotional slogans that showcase the unique style and vibrant lifestyle of the sunny region.

We minimized the time spent on lengthy introductions and instead focused on presenting our projects. Each project has its own dedicated page, displayed as a concise card on the main page. Users can easily access key information and delve deeper into detailed plans, technical specifications, interior and exterior designs, photos, and the surrounding infrastructure with just one click.

We provided information about the technologies employed in building development. Additionally, we aimed to be informative by educating our users about the key principles of real estate investment, the advantages and prospects of the Cyprus region. Recognizing that our clients are often busy, we presented the information concisely and visually.

The website's structure and content are managed through Delta.Crispy CMS, which allows for easy and quick updates, section modifications, addition of new pages, articles, and media files. The Delta.Crispy administrative panel empowers users to manage up to 95% of the content.

Result

We successfully created the corporate website that effectively conveys the values and activities of Imperium Investments, showcases their projects, and provides comprehensive answers to crucial questions about Cyprus, investments, and technology. The website instills trust in potential cooperation and confidence in the company's professional skills.